About Samie Ly 

Founder. Researcher. Talent Strategist. 

Hi! I am Samie Ly. 

I help organizations make better people decisions: who to hire, who to promote, and how to build teams that perform with clarity and care.

My work is grounded in two decades of research, challenge design, and lived experience. I’ve studied how people create knowledge, how leadership shows up under pressure, and how organizations can grow by investing in their people on purpose.

I’m the CEO and co-founder of Innovatank, a platform that replaces guesswork with performance insight through real-world simulations. I’ve designed leadership challenges for students, startups, Fortune 500 companies, and cross-functional teams in industries from aviation to sustainability.

But titles aside, what I really do is listen, build, and design spaces where people show what they’re capable of.

I believe in quiet leadership, strategic depth, and creating systems that help people grow not just be measured.

Let’s Work Together 

I speak at conferences, advise HR and leadership teams, and co-design strategic hiring experiences that lead to smarter outcomes.

What Guides My Work 

4 Principles Behind Everything I Build

1. Learning should lead to transformation
Change is inevitable. Growth is a choice. I build systems that help people change with intention by giving them space to act, reflect, and improve.

2. Collaboration reveals new intelligence
We don’t learn alone. When people think together, they build insight that no single individual could reach. I design environments that make that possible.

3. Meaning is the shortcut to mastery
When something makes sense, it sticks. Whether I’m designing a challenge, a keynote, or a process it has to feel real. Otherwise, it won’t last.

4. Growth doesn’t end with the session
A good experience leaves room for what’s next. I create tools and ideas people can keep growing with, long after the challenge or conversation is over.